How Silver Bay Seafoods Scaled Candidate Engagement and Hiring with Demio

About Silver Bay Seafoods

Silver Bay Seafoods, located in Alaska, is the leading seafood processing company operating eight facilities across the state. With thousands of seasonal roles to fill each year, their talent acquisition team faced the challenge of connecting with prospective candidates quickly, efficiently, and at scale.

The Challenge

Before Demio, Silver Bay Seafoods relied heavily on live recruitment sessions.

• Limited Availability - The team could only run three to four live sessions per day due to time constraints.
• Missed Potential - High interest from advertising roles led to candidate backlogs and missed opportunities.
• Scheduling Conflicts - Scheduling and time zone differences meant many interested candidates couldn’t attend at specific times.

The Solution: Demio

Silver Bay needed a solution that was:

• Fast to implement without additional support from other departments.
• Scalable to reach more candidates in real time, regardless of time zone or location. 
• Data-rich to qualify candidates automatically, saving time for both the candidates and the recruitment team.
  

Corey Hand, the Talent Acquisition Manager at Silver Bay Seafood, discovered Demio one evening at an off-site meeting while researching solutions. The decision was made on the spot.

“What can seem so daunting to take on — this new skill set of hosting and delivering webinars — is made so easy with Demio. We were able to implement recorded sessions and switch to On-Demand literally within hours.”

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Key implementation steps:

1. Recorded core recruiting presentations in English and Spanish.
   
   
2. Published them as On-Demand webinars via Demio.
   
   
3. Embedded qualification questions to filter out unqualified candidates.
   
   
4. Automated follow-up emails for those meeting attendance and focus thresholds.
   

The Results

After launching Demio, Silver Bay Seafoods transformed its hiring pipeline:

• Increased interviews - from 4 live sessions/day to 12 On-Demand sessions/day.
  
  
• Improved candidate quality -  through self-identification and filtering.
  
  
• Allowed recruiters to focus - on interviews and freed them from repetitive info sessions.
  
  
• Real-time visibility into candidate engagement metrics (country, watch time, focus score)
  

“Our numbers are more solid than what we were doing previously. Demio operates in the background on autopilot, pushing thousands of people through our information session so my recruiters are freed up to interview.”

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They now use Demio analytics to:

• See which topics resonate the most with candidates. 
• Identify highly engaged candidates for recruiter outreach.
• Spot patterns, such as repetitive views, for targeted follow-up.
  

Why It Works

Silver Bay’s adoption of Demio brought more than just automation — it changed how the team connects with candidates:

• Speed: Fully implemented within hours, no IT support required.
  
  
• Scalability: Able to meet candidates “in the moment” when interest is highest.
  
  
• Precision: Attendance, focus, and quiz codes help qualify candidates instantly.
  
  
• Support: “That Demio support team — I feel like I know them. They’re a regular part of our team.”
  

Looking Ahead

With a recent partnership expanding their operations from 3,500 to nearly 5,000 employees, Silver Bay is ready to scale even further.

“Now we have to take what we just did and turn around and scale that for the future.”

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Demio remains central to their plan — ensuring every interested candidate has an immediate path to learn about Silver Bay and move forward in the hiring process.

Takeaway: For companies with high-volume hiring needs, Demio offers a turnkey, data-rich platform to scale outreach, qualify candidates, and free teams to focus on personal connections - all without adding headcount or complexity.