Don’t Do Weird Stuff to the Logo
Below are things not to do to the logo. That’s right, don’t do them. This ensures that brand consistency is maintained.
Changing the color to something random is not cool.
Changing the logo arrangement is not cool.
Rotating the logo on its axis is not cool.
Stretching the logo vertical or horizontal is not cool.
Adding shadows is not cool.
Changing the logo typeface is not cool.
Let’s Keep the Logo Legible
To keep the logo legible across multiple use cases, use this guide to the right when adjusting the logo size.
Logo Minimum Sizing
Icon Minimum Sizing
Let the Logo Breathe
Our total minimum clear space around the logo is 2 x the height (x) of the logo. This ensures legibility and increases brand awareness. More space is always better.