Top 12 Automated Webinar Software Tools for Maximizing Conversions
Training, onboarding, and organizing webinars is a struggle at the beginning. All the time spent crafting content and building the event, all the effort to attract an audience and more — it’s a long and involved process.
Although the hard work pays off eventually, more and more businesses are shifting to automated webinar software to offload a significant portion of the grunt work and remove the risk associated with live streaming.
The hard part here is choosing the best automated webinar software. With so many options available, the search quickly becomes time-consuming, but investing in the wrong software can significantly set back your marketing efforts.
We understand the hesitation marketing directors experience when committing to a new webinar software. So, in this guide, we’ll look at the current top automated software options, including the key features and best use cases. By the end, you’ll be armed with the knowledge to judge the various software options on the market fairly.
Top 12 Automated Webinar Platforms in 2024
The right platform features enable you to realize the full potential of webinar marketing. Easy-to-use interfaces prevent your teams from wasting time on tedious tasks, while robust analytics ensure you understand your webinar’s performance and can pinpoint where improvement is needed.
Let’s discuss how pro software solutions deal with these crucial aspects of webinar marketing.
Demio is a premium online events platform for hosting automated webinars.
Its features enable you to foster (and closely measure) rich engagement with audience members. You can gather real-time feedback and keep audiences focused on the presentation with attention-grabbing elements like:
Polls and surveys
Downloadable resources (including timed handouts)
Guest moderators who select attendee questions from the session chat
A virtual stage to spotlight audience members (which also gives recordings a more human feel)
Customizable interfaces and backgrounds
These features produce dynamic webinars (and post-webinar communication). Demio’s customers consistently excel at offering audiences lively and interactive experiences.
You can build pre-recorded content with ease using the platform’s automated events. In addition to standard and series webinars, Demio includes automated events as a separate category so they’re easier to organize. These events are still live, though, so presenters and moderators can hop on to observe the event and engage with audiences. You can automate manual tasks like downloadable handouts and polls with no action required on your team’s part. You simply enjoy the ability to recreate your live event’s success repeatedly!
With webinars, usability is everything. It makes each step easier for everyone working on or attending your webinar. Demio is a user-friendly solution that takes this principle to heart. It comes with everything you need for any type of webinar. Its creation tools are easy to wield and enable you to develop top-notch events. It’s easy for both your teams and your audiences to use Demio since there are no downloads, only engagement via the web.
The platform also boasts comprehensive analytics and a unique system for segmenting attendees: Audience members are automatically sorted based on demonstrated intent so you’re better able to provide engaging and enlightening experiences. If your webinar needs are complex and require a tailored approach, look no further than Demio.
Demio’s Most Used Features
Evergreen Webinars and Optimization
Evergreen webinars are automated virtual events that hosts then turn into on-demand sessions. Demio users have repeatedly praised how the platform’s evergreen webinars exceed expectations.
With reported results including 60% conversion rates, three times higher conversions, and a 15% increase in attendance rate,it’s easy to understand why this feature is so popular. We’ve included some customer stories below for a more in-depth analysis.
Powerful Engagement Features
Demio’s engagement features possess a proven track record of increasing webinar KPIs. Engagement has a greater impact on audience members and encourages them to become more involved in the experience, resulting in higher metrics.
Along with rich engagement features and associated metrics, Demio provides impressive analytics to track them. The platform’s webinar analytics uncover insights and a wealth of data that enable your teams to make data-driven decisions, tracking:
Tracking KPIs reveals the full pathway of the customer’s journey; from registering to engagement during the webinar and post-event KPIs, you see everything. That overview empowers you to pinpoint and fix any weak spots in your automated webinars. For example, you can track which audience members engaged with which polls to see which formats encouraged greater participation, which topics drew more interest, etc.
Additional Features to Enhance Your Webinar Results
Demio is designed for professionals and newcomers alike, so we don’t skimp on anything. Additional features that’ll maximize your automated webinar success include:
CRM integration with Demio’s data
One-click data export
Presentation material creation
More real-time interaction features
Custom, branded virtual backgrounds
Branded and integrated registration pages
Email notifications tool
Customized automated emails
Chat with on-demand attendees 24/7
Why Choose Demio
To back up our claims, we’ve spotlighted reviews from real Demio customers. Read for yourself how exceptional the platform is for creating first-rate webinars and memorable audience experiences.
“I like that it's browser-based and I can easily find everything I need within the simple interface! Demio makes webinar engagement and audience participation a breeze. On the analytics side, you can see engagement data to help qualify attendees!”
-Bridget, Loop & Tie
“The best thing about Demio is the platform's ability to automate the management of webinars. From creating a registration page to sending automatic email reminders, Demio has significantly improved the efficiency and productivity of my work. The platform's intuitive design and easy-to-use interface have also made it easier for me to plan and execute webinars from start to finish.”
“One of the standout features of Demio is its ease of use, both for the host and the attendees. There is no need to download any bulky software, as attendees can join with just one click right in their browser. Demio also allows hosts to customize and brand their event materials, including the registration process, and to collect any desired information from registrants. The platform also offers a range of interactive features, such as polls, featured actions, chat, and the ability to give microphone or webcam permissions to attendees.”
-Prachi, B2B Partners
These unsolicited reviews match many others we’ve proudly earned over the years. With its great attention to detail, Demio ensures customers see an impressive performance from their marketing activities and webinars.
The Demio Advantage
Let’s look at some of the best results customers have achieved with Demio. The following use cases show the best ways to apply Demio features in your own business.
Nutshell’s 60% Conversion Rates
Nutshell was 15 years old when it began to search for a webinar solution. With a small marketing team though, it was hard to find the right fit. They learned that ease of use and a few engagement features mean little if audience members aren’t interested in them.
Enter: Demio. After trying alternatives like Zoom Meetings and GoTo Meeting, they found Demio aligned best with their brand. The platform enabled them to scale with data-driven decisions and engagement features that were fun for their teams and attendees alike to use. Audience members felt like real participants, and as a result, this webinar solution earned Nutshell a 60% conversion rate for their online events.
Tinuiti’s main goal was to achieve higher engagement rates. Their data showed a close relationship between engagement and conversions, but they struggled to engage audiences in a meaningful way.
Tinuiti realized they needed an intuitive solution to convert attendees into prospects and then from prospects into leads.
By adopting Demio, Tinuiti was able to leverage strategic integrations with CRM, email, and marketing platforms. They commented that Demio’s easy-to-use interfaces helped them take full advantage of the platform’s content creation capabilities. After switching to Demio, Tinuiti secured three times more conversions.
You can purchase an annual or monthly subscription for either the Starter or Growth plan on the Demio website. The Premium and Unlimited plans, meanwhile, are only available on an annual plan. You can also sign up for a 14-day free trial with no credit card required.
Demio offers a lot of flexibility in its growth plans: You can select one that closely fits your needs and audience sizes without having to worry about highly specific options. Demio is made and priced to scale alongside your business needs.
eWebinar combines pre-recorded content with real-time interactions. This fast and user-friendly platform makes navigation intuitive and simple for attendees. It’s also highly customizable, offering custom greetings and branding. The interface is basic, but that’s intentional to simplify the creation of recurring experiences.
Users report excellent experiences, especially with dynamic hybrid or automated events. Interactive chat boxes and simple interfaces make audience members feel comfortable participating in the experience.
Happy eWebinar customers emphasize the regularity of events with intuitive management, with the main result being time saved. They can then redirect that time toward other areas that need more attention.
Lastly, current users also appreciated the 14-day trial period, which gave them plenty of time to become proficient in eWebinar’s many features.
Produce a high volume of pre-recorded webinars
Excellent hybrid events
eWebinar provides three monthly plans available for purchase. Select the plan that works best for you based on the number of active webinars and registrants you anticipate per month. You can also sign up for a 14-day free trial to test the waters.
WebinarGeek focuses on the small, back-end technical details. Boasting 99.99% uptime and G2 reviews that describe it as simple, yet versatile enough for most webinar needs, it’s a reliable choice for businesses around the world. Many users praise its crisp and uninterrupted streaming quality.
Customer feedback is consistent, saying the features are great, but reliability comes first. WebinarGeek users also highly praise the bells and whistles like an audience capacity of up to 5,000 and impressive integrations.
High-quality, GDPR-compliant security
Fast setup and CRM integrations
You can purchase an annual or monthly subscription for either the Basic or Premium plan on the company website. Both plans offer a free trial as well. You need to speak with the sales department to purchase their Enterprise plan though.
EverWebinar offers all the typical automated webinar features, with a focus on high video quality across all devices. Its flexible scheduling system enables attendees to join any number of recurring events with ease.
Live interactions are enabled along with automated features that keep viewers engaged. Thanks to a long list of available integrations, most users can find the combinations they need to succeed.
When it comes to customer feedback, this factor earns repeated praise; they regularly mention how the integrations are top notch and come ready for work. This makes it easy to connect your automated webinar marketing with Google Ads, Facebook Pixel, and other crucial channels.
Overall, EverWebinar users enjoy a robust set of features. Analytics and marketing integrations stand out, but everything else also works well.
Great analytics integrations
Scheduling and functionality that’s highly suitable for onboarding
Over 5,000 integrations
You can purchase an annual or biennial plan but they start with a 14-day trial for $1.
BigMarker is excellent for mass marketing webinars. It includes all the branding and registration customization options that other industry leaders possess. This modern solution also focuses on streaming content on every platform where your audience is active.
With some unique features that enable it to stand apart, BigMarker is a great option for dealing with large audiences. Most customer reviews are centered around how, as the name suggests, BigMarker enables them to leave a big mark on many people at once. Companies with complex needs appreciate the adaptability of BigMarker’s customer support and tech staff to accommodate them.
Colossal audience capacity of up to 50,000 participants
24/7 open webinar rooms
Streaming on YouTube, Facebook, and LinkedIn
Plans are broken into Webinar Plans, Event Packages, and Media Hubs. You have to speak with sales for pricing on each.
WebinarNinja takes the opposite approach to BigMarker: It’s a subtle automated webinar software that emphasizes ease of use and fast onboarding. This solution is meant for training and other professional and academic settings, so it’s less appropriate for mass marketing via online events.
WebinarNinja also stands out for its onboarding support, and with its gentle learning curve, businesses can quickly kick-start their own onboarding processes. It’s a beginner-friendly tool that requires zero expertise to use. Although it’s less feature-rich than other alternatives, many business owners appreciate that simplicity for their purposes.
Built-in online marketing suite that covers all important ground
Excellent and seamless user participation features
Works in all languages
You can purchase an annual or monthly subscription for any of their three plans on their website. Their helpful slider lets you select the attendee limit for your plan, and you can also sign up for a 14-day free trial.
7. GoTo Webinar
GoTo Webinar also has a user-friendly interface for organizer and attendee alike, and its analytics are top notch. However, it takes a different angle to ease the burden of organizing and hosting webinars.
Many users name this software as their go-to training solution. While it’s expensive for many companies with specific needs, it’s broadly adaptable and promotes audience interaction through its easy-to-use interfaces.
GoTo Webinar is a popular webinar solution, with business owners consistently praising its ability to make powerful features feel simple to use. Collaboration is made easy with simple controls and seamless transitions.
Six organizers can share at once
Automatic distribution of handouts
Virtual actions via clicks
You can purchase an annual or monthly subscription for either the Professional or Business plan online, but you’ll need to speak with sales for an Enterprise package. They also offer a 14-day free trial.
Livestorm is another premium automated webinar platform that offers highly customizable webinar experiences. It boasts an interesting selection of integrations and is overall robust.
Customization and a user-friendly interface are among the most prominent compliments that Livestorm receives from its long-term users. Most customers report an easy learning curve to unlock its full potential.
The platform’s consistent quality is another selling point, especially concerning streaming, and any connection interruptions result in a minimal dip in the overall experience.
Detailed and user-friendly customer profile interfaces
High levels of customization, even across email cadences
Plans are based on the number of active contacts per month, and customers can select between four options. Free and Pro are available on the website, while Business and Enterprise require a discussion with a sales rep.
Zoom Webinars is a newer addition to the famous online meetings software. The Zoom Webinars add-on is simpler than most alternatives, making it appropriate for internal training and similar events.
Zoom Webinars comes with a high barrier to entry (mainly, the price) but works well for large companies accustomed to using Zoom for other purposes. It’s also relatively easy for staff members and audiences to use. Large companies with little time and a need for simplicity continue to trust Zoom for Webinars and meetings.
Available alongside the other tools in the Zoom Pro suite
Hosts up to 50,000 participants
Simple interfaces make it a good option for beginners
The Zoom Webinars feature requires a subscription to Zoom Pro that includes the 500-plus attendees or monthly billing. The price is based on a sliding scale of how many attendees you want to be able to accommodate.
WebinarJam enables you to host automated webinars with up to 5,000 participants and six hosts. Its specialty lies in panel discussions with experts. While it’s not the most broadly applicable automated webinar software, it shines in its niche.
Some users complain of technical problems, especially with integrations. But small businesses report a great ease of use and consistent streaming quality that simplifies all their virtual events.
High-quality 30FPS streaming on all devices
Private chat features for one-on-one communication during events
Intuitive scheduling interface
Four plans are available for purchase, all on an annual basis. Your choice will depend on how many attendees, hosts, and the time duration you need. They also offer a trial for $1 to aid your selection.
EasyWebinar offers automated evergreen webinars for all types. The company intentionally crafted a diverse platform for versatility: It excels at onboarding, evergreen sessions, and marketing funnels.
As both a marketing and onboarding tool, customers rave about a feature-rich experience that meets a broad range of needs. On the flipside, some say it’s a difficult software for beginners.
For marketing teams with ambitious and complex goals, EasyWebinar is a great option. Users appreciate the level of detail and customized experiences they can build.
“Block dates” and “Next available” features for creating urgency
Advanced analytics and reporting that include offers distributed
SMS integration to remind registrants of the event via mobile
You can purchase an annual or monthly subscription for any of their three plans, and a free trial is available for their Standard and Pro plans.
Lastly, ClickMeeting offers all the important automated webinar features we discussed, plus a few nice bonuses that add up to a unique value proposition. It’s a simple and scalable option to round out our list.
Businesses can use the 30-day free trial to gain a thorough understanding of ClickMeeting’s features. It’s a rich platform appropriate for businesses of all types and sizes.
Segmented webinar packages for different types of events (e.g., product demos, online meetings, mass marketing webinars)
Impressive scalability of packages from 1,000 to 10,000 attendees
30-day free trial
You can purchase an annual plan for either the Live or Automated plans on the website, while you’ll have to speak with sales if you’re interested in their Enterprise plan. Pricing varies based on what features and how many attendees you need. You also have the option to sign up for a free trial.
What Are the Key Features of Automated Webinar Tools?
Although they’re the same event type, there are several differences between running live and automated webinars. Most notably, with recorded events, you can automate the following key features to remove the hassle of repetitive, tedious work. Leverage them to optimize your webinar marketing and save time and resources for higher-value tasks.
Scheduling is a repetitive and demanding task that’s prone to human error. With automated webinar sessions though, you can maintain a calendar of numerous dates to maximize reach, and the software will take care of the scheduling for you.
Automated scheduling saves marketing staff a lot of time and reduces opportunities for mistakes by using presets to schedule sessions. This feature is intuitive as well: You can automate scheduling to assign webinars to time slots that have shown to yield higher registration rates, attendance, engagement, and conversions.
As a result, you can cut down on manual labor and increase the number of webinars you run while also freeing your team to focus on research, personalization, and other aspects of creating an excellent webinar experience.
Instead of creating several live webinars, you can record one and make it available for viewing at multiple times. This expands your audience reach while cutting production costs since you don’t have to craft fresh content constantly.
Another mark in automation’s favor is the ability to reach people across the globe all at once. Live webinars, meanwhile, are restrictive when you have a spread out customer base. Entrepreneurs increasingly have to make global considerations, ranging from event hosting to marketing, so automated webinars can ease that burden.
With an on-demand webinar model, your sessions remain available while minimizing costs. You don’t have to sacrifice the quality of the experience, either! The best automated webinar software now comes with features to engage audiences and create interactive experiences that mimic live events.
Pre-recorded webinars add a level of quality control that’s unattainable with live events. You can launch the webinar and measure its performance, then fix the elements that drive attendees away and double-down on the ones that engage them most. You’re able to capture and package the best possible experience to offer to others.
All of this adds up to high quality and consistency for your attendees, which is hard to maintain during live webinars. But with pre-recorded webinars, consistency is baked into the experience from the start.
That applies to technical quality as well. Like any online application, webinars are vulnerable to technical failures; faulty equipment, connectivity issues, and other problems can sour an otherwise engaging, high-quality experience. Pre-recorded webinars eliminate this problem once you’ve captured a perfect recording.
Even after you have that great recording though, you can (and should) optimize these sessions Replace modules with new ones, update content with the latest statistics and strategies, and incorporate fresh engagement activities to maintain your audience’s attention. With the help of analytical features and integrations, you can quantifiably see what content resonates and what doesn’t. With that information, you can edit pre-recorded webinars and perfect them over time.
Timed Engagement Features
You can set up timed events that trigger opportunities for your audience to engage with the webinar. These features keep the event dynamic, interactive, and interesting despite the lack of live presenters.
Watching a static webinar progress linearly can grow boring fast. Timed interactive features are the solution, driving engagement throughout the entire event. The best webinar platforms emphasize an attendee-centric approach and robust capabilities to capture and hold audience focus. These features include:
Challenges (both group and individual)
Other gamification elements
They make the webinar experience more personal by enabling attendees to interact with these features on their terms and provide their unique thoughts and input. That requires a greater mental investment than simply sitting still and soaking in the presentation. You keep them awake and induce a feeling of active involvement with the experience.
Additionally, these features are excellent for gathering key insights on how webinar attendees think and feel about your products, services, industry concepts, and more. So, you entertain your audience and simultaneously collect raw, valuable feedback.
Pro Tip: Use the feedback from these interactive features to segment your audience for stronger targeting. Find out which attendees are more likely to enjoy a certain kind of content or buy a specific product, then tailor your messaging accordingly.
Customization options enable marketing teams to design branded registration pages that secure more registrations. This is another area where it’s important to ensure uniformity across all marketing channels, so webinar platforms often accommodate custom branding in most other webinar interfaces.
Webinar registration is the first commitment would-be attendees make, so it’s crucial to secure that buy-in. Your webinar registration page should be on-brand and meticulously designed to earn higher registration rates. Tailor your message to match your brand, the webinar theme, and the attendees’ expectations for the event.
Every webinar registration page should be unique. Even if you have two events for separate but similar products, emphasize that distinction on the registration pages. Tailor questions, visuals, and all other features to the specific message of each webinar.
To find the winning combination, A/B test different registration pages. You can monitor what design elements and messaging yield the best results to optimize your registration process.
Email marketing is a key component of automated webinar tools, so most options come with integrations for at least one email automation plugin. Email notifications play a major role in bridging the gap between registration and attendance counts.
Automation features include crafting a series of emails and setting them to release to individuals at certain times and under pre-established conditions. You can thus send automated reminder emails ahead of a webinar, as well as follow-up communications after the event, ongoing promotions, and more.
Drip campaigns are a tried-and-tested way to move leads through your funnel. Opt-in forms for your email lists capture names, which are used to personalize their experience with your brand. So, prioritize automated emails in your budget as well as your software considerations.
Beyond personalization, email automation also enables segmentation. You can form different sub-lists based on criteria like registration status, measured engagement during previous events, where people opted in, customer loyalty, and more. Like all the forms of automation we’ve discussed, it takes some effort to build up, but that work pays off in the form of greater efficiency and reduced labor.
Well-crafted emails with strong copy, compelling visuals, and valuable content help maintain interest in the experience you provide. It’s also an excellent way to gather feedback from attendees immediately after the webinar ends.
Analytics and Reporting
Analytics and reporting enable you to improve your event results over time. You can create stellar presentations with automated webinar software that comes with comprehensive and easy-to-use analytics.
Robust options should cover everything from registration details to post-event reports on important metrics like:
Audience engagement stats
Average viewing time
Attendance rates (versus registrations)
Audience interactions with engagement features
Questions answered or unanswered
Chat box usage
Clicks (on specific shared links)
Call-to-action (CTA) effectiveness
Comparisons with previous results
Visualizations of these and other measurements
That information will clearly reveal the impact of all the elements, big and small, that you put into your automated webinars. These analyses pinpoint what you can improve and what yields the best results so you can recreate and reap the rewards of your successes.
Optimizing an automated webinar stack is, in large part, a process of trial and error. You should employ best practices from the start, then determine which tactics work better than others and adjust your strategy accordingly. So, take full advantage of your software’s analysis and reported metrics to develop your perfect webinar.
Capitalize on your webinar platform’s engagement features to gather data on attendee intent. Track every significant action that your audience members take to build comprehensive reports that quickly pave the way for improvements that lead to maximum ROI.
Compared to live webinars (and most other marketing channels), this process is far less tedious with automated solutions, which put analysis and reporting on autopilot. You’re thus able to get more done with less time and effort.
Webinar software normally integrates with many other tools to produce a comprehensive solution. Combining automated webinar software with complementary tools helps event organizers and various marketing team members take full advantage of online marketing and maximize their event’s reach.
✅ Email Marketing
Email marketing integrations with popular tools like Mailchimp are extremely common and are designed to support email features built into webinar automation software. They help guide leads down your sales funnel, send email notifications to secure higher event attendance, and enable automated follow-up to keep highly qualified leads from slipping through the cracks.
Customer relationship management (CRM) integrations for platforms like HubSpot fill in other gaps that automated webinar software alone can’t fill. CRM systems automatically capture and sync registrant and attendee data, which streamlines sales funnel processes. Marketers use CRM data to segment those leads into appropriate lists, nurture them, and track their progression within the sales funnel.
✅ Analytics and Reporting
Webinar solutions already have robust analytics and reporting built in, but many integrations can provide even deeper analyses. Reports on interoperability with other marketing channels may require specialized analytics tool integrations.
Integrations with popular tools like Google AdWords are also crucial though. Luckily,automated webinar software with integrations for major tools like Microsoft and Google features like calendars can help you improve your performance easily.
As webinar platforms age, they typically expand their list of integrations, opening up even more possibilities to enrich your webinars.
Branding and Customization
Branding and customization features enable businesses to maintain consistent brand imagery and are mandatory when developing an automated webinar.
They give you the ability to craft your own backgrounds and other design facets for your virtual events. Consistent branding enables you to align your various interfaces with your brand image, which normally includes:
The webinar player
Email templates (for built-in email features)
Other design elements
Be sure to brand your webinar experiences frequently, where appropriate. Have your marketing team use page builders and other tools to keep all imagery uniform.
Normally, the best automated webinar tools extend this creative freedom to introductory and promotional sections like landing pages and registration forms. They also include interactive elements like pop-up quizzes, Q&A sessions, and more that you can customize to keep your business name at the forefront throughout the event.
By capitalizing on these features, you subtly push your brand imagery throughout the sales funnel and webinar experience. It’s not just a psychological trick to keep your brand in attendees’ minds, though; it’s also a sign of professionalism, which is crucial in the increasingly competitive virtual events industry.
The Benefits of Automated Webinar Software
Automated webinar software offers several key benefits that set it apart from live events and other more traditional marketing formats:
Greater efficiency with time and resources
More scalable than live events and most other marketing tools
Excellent lead nurturing capabilities
Production of more personal, high-quality customer research
Read our full article on the benefits of webinars here.
Choose the Best Automated Webinar Tool for Optimal Results
An excellent automated webinar tool yields greater efficiency for your business and more personal experiences for your event attendees. It allows you to place certain processes on auto-pilot so that, with some hands-on work, you can create a mostly automated funnel that bears lucrative fruit with minimal effort on your part.
Demio offers a full suite of automated webinar features and more. With a focus on engagement that leads to conversions, it’s an easy-to-use software that drives success for every webinar.
Automated webinar software enables you to distribute pre-recorded content and schedule it for specific dates. Presenters and organizers don’t need to be present so you can run as many webinars as you want on your time.
Can I customize the webinar experience for participants?
Yes, absolutely! Customizing webinar experiences is at the core of automated webinar software. Read the guides that your chosen platform offers to see how you can tailor your events for participants.
How can I measure the success of my automated webinars?
Automated webinar platforms include built-in analytics and reporting features. The tools you need to measure the success of your automated webinars are already included; you simply set them up to run, and they do the rest.