Webinar Answers: What Should You Do After a Webinar?

You planned it, promoted it, and hosted it. The webinar is over.

Now what? What should you do after a webinar?

The short answer?

Follow up with your audience, look at what worked and what didn't, and find ways to keep getting value from the webinar after it's over.

A webinar can tell you a lot about your audience and what works for them. Taking a little time to look back at what happened can help you make the next one even better.

Follow Up While It's Still Fresh

Start by following up with the people who registered.

Send attendees a thank-you and an easy way to watch the webinar again. For people who registered but didn't attend, send them the on-demand version too. A no-show doesn't necessarily mean they weren't interested. Sometimes something else just got in the way.

This is also a good time to share any resources mentioned during the webinar or give attendees a relevant next step.

Look at What Worked and What Didn't

Before moving on to your next webinar, take a little time to look back at the entire process, not just how many people registered.

Ask yourself:

• Day and time: Did people actually show up? Would you use that day and time again?
• Promotion: Which emails or channels drove registrations? When did most people register?
• Reminders: Did you see an increase in attendance after certain reminders?
• Attendance: How did your registration-to-attendance rate compare with past webinars?
• Engagement: Which polls got responses? Did people participate in chat or ask questions?
• CTAs and resources: What did attendees actually click or download? Did some perform better than others?
• Retention: Did people stick around? Was there a point where you started losing attendees?
• Audience feedback: What questions came up? Were there topics people seemed especially interested in?

Then make note of what you'd repeat, what you'd change, and anything you want to test next time.

You don't need to overanalyze every webinar or completely change your strategy based on one event. Over time, these observations can help you understand what works for your audience instead of relying entirely on general webinar best practices.

Keep the Conversation Going

If your webinar was focused on lead generation, the webinar itself may only be one touchpoint in a much longer journey.

Someone who attended, asked a question, responded to a poll, or clicked a CTA may be ready for a different follow-up than someone who registered but never watched.

Use what you learned to help guide your nurture instead of sending everyone the exact same follow-up. And remember, the next step doesn't always have to be a sales conversation. Another helpful resource, webinar, or piece of content can keep the conversation going.

Repurpose What You Can

You already put the work into creating the webinar, so look for opportunities to use some of that content again.

A good audience question could become a blog post. A useful section could become a short video clip. Poll results could inspire a LinkedIn post. You could pull out a key takeaway for social, and the webinar itself can continue living on-demand.

You don't have to turn every webinar into 20 different pieces of content. Just look for the parts that are worth using again.

Frequently Asked Questions

How soon should you follow up after a webinar?

It's generally best to follow up while the webinar is still fresh. Send attendees the on-demand webinar, any relevant resources, and a next step soon after the event.

Should you send the webinar to people who didn't attend?

Yes. Someone who registered but couldn't attend live may still be interested in watching on-demand, so include no-shows in your post-webinar follow-up.

What webinar metrics should you review afterward?

Look beyond attendance. Review registration and attendance rates, audience retention, poll participation, questions, chat activity, resource downloads, CTA clicks, and on-demand views.

How can you improve your next webinar?

Look for patterns in what worked and what didn't. Consider your webinar's day and time, promotion strategy, attendance, engagement, CTAs, resources, and audience retention. Keep track of what you'd repeat and what you'd change next time.

So, What Should You Do After a Webinar?

Don't treat the end of your webinar as the end of the campaign.

Follow up with your audience, take a look at what worked and what didn't, continue nurturing when it makes sense, and find ways to give the content a longer life.

Most importantly, keep track of what you learn. Every webinar gives you a little more information about your audience and what works for them, and you can use that to make the next one even better.

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Webinar Answers is Demio's ongoing series dedicated to answering the questions marketers ask most about planning, hosting, measuring, and optimizing webinars.

At Demio, we believe the best webinars create conversations, not just attendance. Through this series, we're sharing practical insights, proven strategies, and real-world lessons to help marketers create better webinar experiences.

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